Wondering how to market to women in a way that gains you, loyal customers? Ask the important questions.
- Do you offer a product or service that would appeal to women?
- Is your business or product designed exclusively for female consumers?
- Are you looking to segment and focus on the women’s market for some of your advertising?
Products that have been created especially for women have their unique needs in mind and are designed to help solve their problems.
As with any target market, you will want to take the classic problem-solution approach when presenting what you offer.
Challenges that women face and often need help solving run the gamut. These can be addressed with a variety of products and services. If you’re looking to develop a product that speaks to the needs of women, consider the following women-focused niches:
- Unique health challenges
- Family planning decisions
- Seeking creative expression
- Support for female business owners
- Challenges of female business owners including being victimized by men in business
- The learning curve and overwhelm of new motherhood
- Social pressure to live the traditional role of mom and wife
- Being passed over for career opportunities
- Struggling with work-family balance
- Body image struggles, self-confidence issues
- Harassment in the workplace
- Being objectified
- Relationship struggles, women tend to analyze and seek support around difficult relationships
- Marital struggles, women are more likely to seek the help and support of a counselor or coach
- Support and resources for women in transition- women who are returning to the workforce at middle age, women dealing with empty nest syndrome
- The stress of daily life including budgeting woes, over-packed calendars, no time for self-care
